Israela Haor-Friedman

Sales Associate

Professional REALTOR® Serving the Main Line, with Expertise in Bala Cynwyd and Merion Station
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Meet Israela

What began as a hobby to help friends find real estate became Israela Haor-Friedman’s passion for connecting people to the amazing schools, art, culture, history, and vibrant, diverse neighborhoods that make the Main Line the place they’ll love to call home.
 
Born and raised in Venezuela and fluent in English, Spanish, and Hebrew, Israel...Read More

Who are we?

Berkshire Hathaway HomeServices is a global real estate brokerage franchise network.

When our name goes on a real estate sign, it means something. It's a promise of trust, integrity, stability, longevity and the highest standards of work. And we don't take that promise lightly. That's why you'll see these values reflected in every office, every agent, every interaction. Berkshire Hathaway HomeServices is the name buyers and sellers trust.

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About Israela Haor-Friedman

A Professional REALTOR® Serving the Main Line, with Expertise in Bala Cynwyd and Merion Station

What began as a hobby to help friends find real estate became Israela Haor-Friedman’s passion for connecting people to the amazing schools, art, culture, history, and vibrant, diverse neighborhoods that make the Main Line the place they’ll love to call home.

Born and raised in Venezuela and fluent in English, Spanish, and Hebrew, Israela earned her degree at Temple University. As a contracts attorney for Dechert LLP, she analyzed documents for complex international pharmaceutical litigation – and honed the skills and eye for detail she’d soon put to work for buyers, sellers, and renters.

Married and mother to three young children, Israela made the full-time leap to real estate after years of helping friends and family find the homes and communities they loved.

A proud Main Line resident since 2003, she has deep roots in the community and serves as President of the Lower Merion Synagogue Sisterhood. She revels in the joy that comes with connecting clients to the communities, people, and networks that become beloved parts of the place they’ll call home.

She assists buyers and sellers in all aspects of real estate transactions, from identifying the proper home, to negotiating the details of the contract, to facilitating a successful closing. She currently completes over $100 million worth of real estate transactions per year.


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Latest Blog Posts

These 7 listings are coming to market in Bala Cynwyd, Merion Station, and Penn Valley...

Posted by Israela Haor-Friedman
February 26 2026
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Already, things are heating up in the Merion Station and Bala Cynwyd real estate market. I have 7 new listings all coming to market this winter/spring, and I wanted to share this news with you. If

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Head toward a stronger market with me - latest Market Insights report is here

Posted by Israela Haor-Friedman
February 10 2026
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The first part of 2025 mirrored the past few years, with mortgage rates hovering just under 7%, very limited housing inventory, and significant increases in home prices. As the year progressed, we

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Snow, spring, and "quiet confidence"

Posted by Israela Haor-Friedman
January 28 2026
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It might be hard to think about curb appeal with the world covered in snow, but if you are planning to sell in 2026, now is actually the perfect time to start strategizing.Why? Because first

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No Magic Dip in Interest Rates Coming (Actually Good News for Housing!)

Posted by Israela Haor-Friedman
January 14 2026
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Chris Kelly, President & CEO of HomeServices of America, recently shared some great thoughts on the current state of the market, and I'd love to share with you.For much of the past three years,

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