Israela Haor-Friedman's Blog Posts

These 7 listings are coming to market in Bala Cynwyd, Merion Station, and Penn Valley...

Already, things are heating up in the Merion Station and Bala Cynwyd real estate market. I have 7 new listings all coming to market this winter/spring, and I wanted to share this news with you. If

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Head toward a stronger market with me - latest Market Insights report is here

The first part of 2025 mirrored the past few years, with mortgage rates hovering just under 7%, very limited housing inventory, and significant increases in home prices. As the year progressed, we

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Snow, spring, and "quiet confidence"

It might be hard to think about curb appeal with the world covered in snow, but if you are planning to sell in 2026, now is actually the perfect time to start strategizing.Why? Because first

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No Magic Dip in Interest Rates Coming (Actually Good News for Housing!)

Chris Kelly, President & CEO of HomeServices of America, recently shared some great thoughts on the current state of the market, and I'd love to share with you.For much of the past three years,

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New Year, New Home?

As we move into the New Year, I find myself reflecting with so much gratitude on the year behind us.This past year was truly special because of you. Being trusted to walk alongside you during such

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Is Buying or Selling During the Holiday Season a Good Idea?

This time of year always brings a special kind of reflection. For many, the weeks between Thanksgiving and New Year’s are devoted to family gatherings, long-held traditions, and the simple

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Turkey Trots, New Make-A-Wish Facility in Bala Cynwyd, Winter Makers Market at Linvilla Orchards, and more!

I have a simple message for you on this busy week.I'm grateful for you.Thank you for being a part of my business and my life. I wish you a warm and happy Thanksgiving shared with those closest to.

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Lowered rates and seasonal pricing keep buy side active

Data from our local multiple listing service shows a 3.5% increase in new contracts from the same week in 2024 as buyers are taking advantage of more inventory and the lowest mortgage rates seen in

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Harvest Fest in Conshohocken, Centerpiece Design Workshop, Swarthmore Makers Market...Plus, Interest Rates: How Low Will They Go?

This fall brings encouraging news for both buyers and sellers. Following the Federal Reserve’s rate cut in September, mortgage rates have begun to ease—a welcome shift that’s

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Showings, Inventory, Contracts Have All Increased

Throughout our regional real estate market, showings, inventory, and purchase contracts are up as compared to this time last year. According to Bright MLS:There were 81,030 showings in the Mid

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Mortgage Rate Drop, Speedy Sales in Bala Cynwyd, Fall Fine Craft Fair, and more

I have some important industry news to share. Mortgage rates just hit their lowest level since last October. We're already seeing increased buyer activity. If they drop again, do you want me to let

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Presenting a timeless and stately stone colonial in Bala Cynwyd | 118 Maple Ave in Bala Cynwyd

118 Maple Ave, Bala Cynwyd, PA 190047 Beds | 3.5 Baths | 3,644 Sq FtOffered at $1,450,000A Rare Opportunity to Own a Timeless Estate Home ExperienceFrom the moment you approach the wide front porch,

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How the market is still sizzling...plus, local craft fairs, Sunset & Sip at Linvilla Orchards, Ludwig's Corner Horse Show, and Festival of Fountains at Longwood

If you’ve read the headlines recently—declining home sales, softening prices, and growing inventory—you might think the housing market is cooling. In some parts of the country it,

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Are you sitting on a tax surprise?

Today, roughly 1 in 3 homeowners—nearly 29 million households—have built up more home equity than the federal capital gains tax exclusion for single filers protects when they sell their

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What does homeownership mean to you?

As we celebrate freedom and independence this week, we're reminded that homeownership remains one of the greatest symbols of the American Dream.Owning a home means more than a roof over your head

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Why Some Homes Sell Faster Than Others

You may have noticed some houses sell within days, while others linger. Let’s break it down and give you some actionable tips on how to make sure your house is one that sells quickly. As a

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Merion Station Magnificence + Timeless Wynnewood Colonial: New Main Line Listings Just Joining the Market

I'm proud to announce two new listings in our area that have just joined the market. These are special opportunities to live in the incredible Main Line community.281 Winding Way in Merion Station

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Timeless charm abounds in this new Bala Cynwyd listing: 459 Levering Mill Rd

459 Levering Mill Rd is a charming and well-cared-for single family home that combines comfort, character, and everyday convenience.Enjoy a bright and spacious living room, a classic formal dining

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Season of Possibilities: What Spring Means for Home Buyers and Sellers

Spring reminds us of growth and opportunity—and 2025 is no exception. Whether you’re considering a move or simply staying informed, understanding the current market landscape can help

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Every Voice. Every Home. In April We Celebrate Fair Housing Month.

 April is Fair Housing Month, a time to reaffirm our commitment to equal access and opportunity in housing. We believe that every voice matters, and every home search should be

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How might a recession affect the housing market?

 The odds of a recession are rising, so I wanted to show you how an economic slowdown might affect the housing market. Historical data helps us here. First, A Recession Doesn’t Mean

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A Decade of Dominance! Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is #1 in the Network!

 I'm thrilled to share some great news! For the tenth consecutive year, Fox & Roach, REALTORS® has been named the top broker in the Berkshire Hathaway HomeServices network! We

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The secret to selling your home this spring

 Spring is the busiest season in the real estate market, when homes sell faster and for top dollar, and we agents are already seeing the activity start to increase. If you’ve already got

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New Listings in Merion Station and Bala Cynwyd: Stop By Open Houses at 426 Merion Rd and 13 Bryn Mawr Ave!

 Do you want to buy a home? Or do you know someone who does? Take a look at my Handbook for Homebuyers, or share it with a friend. It walks you through the 10 steps to home ownership and

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Looking Back, Looking Forward: Latest Market Insights

 Welcome to our winter issue of Market Insights, your go-to guide for understanding what’s happening in our local real estate market. As we kick off the new year, we’re diving into

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Are you looking to buy a home this year?

 Do you want to buy a home? Or do you know someone who does? Take a look at my Handbook for Homebuyers, or share it with a friend. It walks you through the 10 steps to home ownership and

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What are your 2025 home goals?

 Happy New Year! As we begin 2025, I’d love to hear about your real estate goals for the year. Are you thinking of buying a new home, selling your current property, investing in real

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Wishing you a happy holiday season!

  I wish you and your loved ones a holiday season filled with warmth, joy, and meaningful moments. No matter what or how you celebrate, may this special season bring light, peace, and

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Is your home ready for winter? Protect your investment all winter long.

 Like it or not, winter weather is already here! Now is the time to prepare your home for cold temperatures and potential storms. By taking a few proactive steps, you can protect your

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Mortgage interest rates insights + a very Happy Thanksgiving to you!

 When the Federal Reserve lowered its key rate by 0.5% in September, the real estate market responded. Of course, since then, rates have continued to fluctuate - as they tend to do. In this

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What's the latest with inventory? + New rental in Bala Cynwyd

 Inventory has made gains lately, meaning there are more homes for sale. In fact, it's the highest level it's been since 2019. Across the U.S., the total number of homes for sale in October was

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Do you know what your home is worth?

 Have you checked your home's current market value lately? It's good to keep an eye on home prices in your area. Even if you're not looking to sell anytime soon, it's smart to keep

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More Opportunities at The Trianon in Bala Cynwyd

 Welcome to The Trianon, where effortless living meets refined luxury, situated just moments from the vibrancy of Center City. Discover a lifestyle of elegance in this luxury co-op,

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New Listing! Presenting 214 Sycamore Ave, a 5-bedroom split-level in Merion Station, PA

 I'm thrilled to announce a brand new listing in Merion Station! 214 Sycamore Ave is a stunning split-level home offering 5 bedrooms and 3.5 bathrooms. As you enter through the bright

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New Listing Alert: Melrose Cir and at The Trianon!

 I'm thrilled to announce that I've just added two new listings to the MLS!  221 Melrose Circle in Merion Station is a distinguished 4 bed, 2.5 bath home. While it needs

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You deserve a break

 Happy Labor Day Weekend! You work hard, so I truly hope you are able to find some time this weekend to relax, because you deserve a break! Especially before the busy fall season really begins.

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326 Pembroke Rd in Bala Cynwyd: Distinguished, Elegant, and Sophisticated

 I'm pleased to announce a brand new listing going active on the market this week! 326 Pembroke Rd in Bala Cynwyd is a distinguished stone colonial home that embodies timeless

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The Price of Perfection

 In life, patience is a virtue – but in the world of homebuying, waiting too long in hopes of finding the perfect home isn’t wise. The pursuit of perfection can come at a cost, and

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Renovate or Relocate?

 It’s a real estate question as old as time: Is it better to renovate or buy something new (or move-in ready)? For some, that might mean deciding between updating a home they already own

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Happy Fourth!

 This Fourth of July, let's honor the spirit of freedom, courage, and unity that our nation was built upon. This holiday is a reminder of the strength that comes from working together toward

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Welcome to Summer + New Bala Cynwyd Listing at 132 Bentley Ave!

 Welcome to the summer season! The Philadelphia region takes its Independence Day party very seriously. The Wawa Welcome America festival features free concerts, outdoor movie screenings,

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New Listing, Rittenhouse Fine Art Show, Outdoor Dining & More

 Hello! As we head into the weekend, take a look below at some ways to enjoy the lovely weather. From the Rittenhouse Square Fine Art Show to various places around the Main Line to take

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Sending you into the weekend with 3 listings and Memorial Day wishes

 As we head into this long holiday weekend, I want to let you know about 3 Bala Cynwyd listings, 2 currently active and 1 coming to the market next week! 115 Edgehill Rd is an

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A Spring Shift in the Market?: Latest Market Insights

 So far this year, market activity in our area has remained similar to last year: There are still more buyers than sellers, the inventory of homes for sale remains tight, and average sales

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The best week to list your home

 The Spring Real Estate Market is a great time to sell your home. It's traditionally a time where more buyers are out looking, encouraged by warmer weather, spring blooms, and the promise of a

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Just Listed in Bala Cynwyd | 51 Oakland Terrance, a stunning center hall Colonial

 Welcome to 51 Oakland Terrace – an extraordinary residence that sets a new standard for luxurious living. Nestled in the highly sought-after enclave of Bala Cynwyd, this

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Spring Real Estate Market is here, can you feel it?

 As we launch into the Spring Real Estate Market, Bright MLS (our region's multiple listing service) tells us some heartening news. The number of listings in the entire marketplace

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Two colonial residences already under contract: 313 Berkeley Rd in Merion Station, and 11 Colwyn Ln in Bala Cynwyd

 These two colonial homes are sure to impress their new owners. 313 Berkeley Road in Merion Station is an impeccably maintained home nestled on one of Merion Station's most sought

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Get inspired at the Philly Home + Garden Show this month

 The Philly Home + Garden Show is coming to the Greater Philadelphia Expo Center next weekend (Feb 23-25). Have you ever been? It's an event to find fresh inspiration, helpful tips, innovative

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Real Estate Is Ready...for a New Year: Latest Market Insights

 The real estate market in 2023 was difficult, to say the least. Nationwide, the number of sales in 2023 decreased 18% over 2022. This was on top of the previous year’s sales, which also

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What's topping buyer wish lists in 2024? Energy efficiency, smart home tech, and more

 The preferences of home buyers evolve over time. As we head into 2024, experts are seeing a shift towards homes that blend comfort, functionality, and sustainability. Let’s dive into

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FSBO: Financially Beneficial or Risky?

 Happy New Year! I have a question for you. Have you ever considered selling your home on your own? This may seem like a great cost-saving strategy, but I want to take a moment to let you know

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May warmth and joy be yours

 As the New Year approaches - and Christmas, if you celebrate - I hope warmth and joy are with you, and that you're able to have some restorative time to yourself. That can be hard to achieve

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Wishing you a joyful holiday season!

 No matter what or how you celebrate the season, I wish you a joyful holiday filled with love, light, and laughter! I hope you are surrounded by loved ones, making happy memories to be

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My heart is full of gratitude

 This week I want you to know that I'm so grateful for your friendship and your business. Thank you for being a part of my life. I hope you have a happy Thanksgiving and are able to share

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Main Line Market Insights: 2023 Q3

 Something fun that's happening right now is Main Line Restaurant Week, now through Nov 18. What's something positive happening in your life right now? My company has just released

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How much equity do you have in your home?

 Do you know how much equity you have in your home? I have a quick and easy way to check. Click here to go to my Home Valuation page. When you enter your property address, not only

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Happy Sukkot! 🌿

 We find ourselves once again in the season of Sukkot, a time of joy, gratitude, and celebration. Sukkot is a beautiful reminder of the importance of unity, community, and the blessings

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Shana Tova! 🍎🍯 - Wishing You a Sweet and Joyful Rosh Hashanah

 Shana Tova to all who celebrate! May this New Year be filled with an abundance of blessings, happiness, and sweet moments for you and your loved ones.  Rosh Hashanah is not only a

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Want to try something new this Labor Day Weekend?

 Here we are, at the last weekend of summer! If you find yourself wanting to try something new this Labor Day, check out the featured articles below for some inspiration - a comprehensive list

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Just Listed! Timeless elegance in Bala Cynwyd

LEARN MORE ABOUT THIS HOME This stunning center hall colonial is just blocks to downtown Bala Cynwyd restaurants and shops and is also close to the Cynwyd Heritage trail and the Septa train

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What's happening with home prices?

What's happening with home prices?Home prices in our market area are still increasing, but they’re rising at a slower pace than the past two years. Meanwhile, the number of homes sold is

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Where to hear live music throughout the Main Line and beyond

Hi Music Lovers! I hope this email finds you swaying to the beat and humming along to your favorite tunes. Today I wanted to highlight the amazing lineup of concerts and music festivals coming to

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Stay on top of your local market

Whether or not you're looking to sell anytime soon, I think you'll find it interesting to keep an eye on what's happening in your local real estate market. Each month in this newsletter I feature

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It may be time to check your home value

Are you happy in your current home? If not, it may be time to move. One of the first steps in this process is to get a quick estimate of what your home may be worth. It might be more than you think.

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Exceptional End Unit Condo Just Listed in Bala Cynwyd

Looking for an incredible living space in an unbeatable location? Look no further than this exceptional move-in ready end unit condo at 101 Montgomery Ave #A-1.The semi-updated kitchen boasts

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