Testimonials
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Israela is an amazing realtor, she was kind and clear. She is knowleadgeable understood the needs of our family.She also is able to identify listings that align with one's goals and is always in constant communication to make sure all questions are answered.Would recommend her without hessitation.
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- Enrique Pacheco
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My husband and I recently purchased our first home with Ray as our buyers agent. Being first time home buyers, especially in a market that is very competitive, is supremely overwhelming. Ray made the entire process as painless as possible and worked with us every step of the way. He was not overly aggressive like some real estate agents can be, flooding your email with potential homes not even close to what you are looking for, nor was he aloof, especially since our current living situation was quickly coming to an end. He understood we needed to work quickly, met our every need, and valued our business. As a first time home buyer, I had a million questions and a few panic moments. Whether it was email or phone call, Ray always answered and never left me feeling like I was out in the wind by myself. He was extremely communicative. As I stated above, he made everything as painless as possible, every step of the way!
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- meghan may1
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Choosing Israela Friedman as our realtor was a great decision. We recently moved my father into a personal care facility and we needed to sell his Lower Merion home where he lived for the past 50+ years. Israela is tremendously familiar with the Main Line area with a deep understanding of home values, and she expertly guided us through the entire process. She set an aggressive, yet realistic timeline, and made a recommendation on asking price which generated multiple bids as she predicted. She provided much-needed recommendations for staging the home, clearing the house of possessions, and performing the final cleaning prior to closing. Throughout the entire process, Israela was constantly available as a resource and everything played out exactly as she said it would. I was extremely comfortable with having Israela represent us at closing. I would not hesitate to recommend Israela to anyone who is buying or selling a home.
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- Barry Packman
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Israela was wonderful to work with. She exceeded our expectations. We hadn’t moved in 35 years and were at a loss how to prepare for the house for listing. She guided us through every step, providing names of downsizers and stagers and other people to get things ready. She also provided plenty of hand holding to get us through our doubts and questions.And even better, before the house was listed she brought us a buyer! The deal was sealed painlessly with her help.Thank you, Israela.
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- Leonard Silverstein
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Very positive and professional. The service goes way beyond what is expected.
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- Daniel Taban
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Israela was a pleasure to work with finding our new home. She is an expert on the main link area and definitely was an asset in getting the deal done.
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- Sari Zlotnick
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Israela was fantastic to work with!! She arranged for us to see the house, get a competitive offer in with the appropriate paperwork, and negotiated to get our offer accepted from half way around the world! Even though she was on vacation she knew we had to be quick and was very available for all our needs. That only increased when she returned. She advocated for us every step of the process consistently finding fixes for issues that came up throughout the process. I felt like she had our backs 100% and treated us like family! I wouldn't use any other realtor.
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- emilysarawiener
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We highly recommend Israela! This was our second time using Israela, this time to sell our home. Israela was honest, responsive, always available, and goes above and beyond for her clients. She “held our hands” through the entire sale process, from preparing the house, to staging, listing, negotiations, and through to closing. She gives invaluable guidance and takes care of everything from A to Z so that you don’t need to worry about anything during the stressful process of selling and moving. She is extremely knowledgeable about the mainline market, and will make sure everything goes smoothly.
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- halperntamar
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Israela was wonderful to work with. She exceeded our expectations. We hadn’t moved in 35 years and were at a loss how to prepare for the house for listing. She guided us through every step, providing names of downsizers and stagers and other people to get things ready. She also provided plenty of hand holding to get us through our doubts and questions. And even better, before the house was listed she brought us a buyer! The deal was sealed painlessly with her help. Thank you, Israela.
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- leonardisilverstein
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Choosing Israela Friedman as our realtor was a great decision. We recently moved my father into a personal care facility and we needed to sell his Lower Merion home where he lived for the past 50+ years. Israela is tremendously familiar with the Main Line area with a deep understanding of home values, and she expertly guided us through the entire process. She set an aggressive, yet realistic timeline, and made a recommendation on asking price which generated multiple bids as she predicted. She provided much-needed recommendations for staging the home, clearing the house of possessions, and performing the final cleaning prior to closing. Throughout the entire process, Israela was constantly available as a resource and everything played out exactly as she said it would. I was extremely comfortable with having Israela represent us at closing. I would not hesitate to recommend Israela to anyone who is buying or selling a home.
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- user0091242
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My husband and I have been so happy to work with Israela. She has thus far helped us purchase two houses! I don't think we could have found our dream home without her. She makes the process as seamless and stress free as possible - she is meticulous in her guidance as a realtor and makes the experience so enjoyable with her positive attitude. Definitely call her for help buying or selling your home!
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- RoseJoy
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A work colleague recommended Israela to us and it was the best thing that happened to us in our move to Philadelphia. Without Israela, we would not have a home! Her professionalism, knowledge of the area, and superb negotiating skills made the difference. We now have our dream home!
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- New to Philadelphia
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Working with Israela made our home purchase seamless! As first time homeowners, we felt woefully ill prepared for the experience, but Israela held our hand every step of the way and responded to every request. There is no concept of a job too small to her. We wholeheartedly recommend Israela to anyone searching for a home in the area.
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- Dalia Auerbach
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Israela is the most dedicated, attentive and knowledgeable agent in the Main Line. Israela took the time to explain the local housing market to us, and to understand our needs and wants, and within two weeks we made a successful offer on a house that was yet to be listed. Israela was our guide throughout the process and we could not have done it with her wisdom and insight. We wholeheartedly recommend Israela!
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- dbpoliak
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Israela’s dedication to finding us a home was invaluable. She has a thorough understanding of the market and knows each house that is available to a “t”. She knew when she found our house that it would be a great fit for us and we were her first and only call. The bottom line is that, in this market, we wouldn’t have gotten our house (or likely any house we liked) without Israela.
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- zuser20200629095846135
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Israela has been our realtor twice: once when we were desperately looking for a home during the most difficult time in 2020, and more recently when we decided to sell that home as we chose to move to a new county. Both times, Israela was extremely helpful. She demonstrated a deep knowledge of the price point the market could support, a keen strategic sense around the timing of sale and purchase, and an extensive personal network that allows her to connect potential buyers and sellers. She is also community oriented, fair, and caring. I highly recommend her services to anyone looking to buy or sell a home on the main line!
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- zuser20151201114543023
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Israela was so easy to work with with selling our mom's house. She was very easy to work with and made the process super easy! Highly recommend!
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- Aaron Mallin
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Israela was fantastic to work with!! She arranged for us to see the house, get a competitive offer in with the appropriate paperwork, and negotiated to get our offer accepted from half way around the world! Even though she was on vacation she knew we had to be quick and was very available for all our needs. That only increased when she returned. She advocated for us every step of the process consistently finding fixes for issues that came up throughout the process. I felt like she had our backs 100% and treated us like family! I wouldn't use any other realtor.
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- Emily Wiener
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Israela was incredible from first conversation until post close! Her knowledge of the market is second to none, her guidance throughout the search was invaluable as we were navigating a challenging and unfamiliar market (especially as first time buyers) and, once we identified our perfect fit, she worked around the clock to get the deal done and ensure everything progressed smoothly. We cannot recommend her services (or thank her) enough for everything she did and continues to do for us!
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- Justin Miller
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Israela was relentless in helping us find the right home for our family in an extremely competitive market. She knows the Main Line/Philadelphia suburbs area better than anyone and was able to guide us through what could be expected in our area in particular. She also knows about listings before anyone else (and before they hit the market!). We'd recommend Israela to anyone looking to move to the Main Line!
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- zuser20140323121616382
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Israela was amazing to work with in selling our home! She is incredibly knowledgeable, motivated, and responsive. When we sold our home, the housing market was at a unique inflection point and Israela guided us through the process with knowledge and incredible insight. Not to mention she is an excellent negotiator and was there for us every step of the process! We're so grateful to her for a smooth successful home selling process!
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- Julie B
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Our experience with Israela has been just great! She made a point of understanding our preferences and needs. She's very honest, transparent, up-front. She was very committed to ensuring that we understood all of the many details of the complex transaction. Israela is extremely available and responsive. She is very experienced in this line of business and it really showed and it made our lives that much easier and less stressful that it might otherwise be. We couldn't have asked for more!! We give her the highest of marks!
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- Michael Felder
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Israela is an amazing realtor! She helped us find our home in an extremely competitive market. She held our hands throughout the entire process, from keeping us in the loop about houses going on the market to negotiating and advocating for us once we put in an offer all the way up until closing. She is knowledgeable, caring, and has her clients best interest at heart. We would recommend Israela to anyone looking to buy or sell a home.
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- Ayala Pearl
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Israela was a pleasure to work with finding our new home. She is an expert on the main link area and definitely was an asset in getting the deal done.
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- sarijoyrosenbaum
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Israela was amazing to work with in selling our home! She is incredibly knowledgeable, motivated, and responsive. When we sold our home, the housing market was at a unique inflection point and Israela guided us through the process with knowledge and incredible insight. Not to mention she is an excellent negotiator and was there for us every step of the process! We're so grateful to her for a smooth successful home selling process!
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- julie benzev
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We enjoyed working with Israela during the purchase of our home. Highly recommend her as an agent! We couldn't be happier in our new home. Incredibly thankful to have her walk us through the process. Thank you Israela! -Proud Homeowners in Bryn Mawr
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- bethrivkind
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My husband and I have been so happy to work with Israela. She has thus far helped us purchase two houses! I don't think we could have found our dream home without her. She makes the process as seamless and stress free as possible - she is meticulous in her guidance as a realtor and makes the experience so enjoyable with her positive attitude. Definitely call her for help buying or selling your home!
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- Shoshana Korman Grossman
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Israela is an amazing realtor! She helped us find our home in an extremely competitive market. She held our hands throughout the entire process, from keeping us in the loop about houses going on the market to negotiating and advocating for us once we put in an offer all the way up until closing. She is knowledgeable, caring, and has her clients best interest at heart. We would recommend Israela to anyone looking to buy or sell a home.
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- ayalah95
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Israela 'gets it done'! We were not really prepared to sell our home of 30+ years but after finding the place we couldn't pass up, we asked Israela to sell our place. She helped in so many ways to prepare the home for sale, offered great suggestions for staging and was relentless in home showings. She was all that we could ask for in a realtor.
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- maryellenvelahos
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Working with Israela was an exceptional experience from start to finish. Before our home even hit the market, she had already lined up multiple serious buyers and confirmed her pricing strategy with other agents — which gave us total confidence in the plan.Our biggest challenge was timing, since we had to sell in order to buy our next home, and Israela’s energy, persistence, and constant communication kept everything on track. She was always one step ahead, always available, and fully committed to making the process work for us.We genuinely felt supported every step of the way. Israela is dedicated, proactive, and truly cares about her clients. We cannot recommend her highly enough.
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- Sam Adler
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First class all the way. Israela is thorough, diligent, and phenomenal all around. We truly enjoyed working with her as first-time homebuyers, and she was always extremely responsive and did a great job explaining the process to us and putting us in a position to get the house we wanted. She is extremely knowledgeable about the market. I highly recommend Israela.
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- JasonKaner
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Israela is an amazing realtor! She helped us find our home in an extremely competitive market. She held our hands throughout the entire process, from keeping us in the loop about houses going on the market to negotiating and advocating for us once we put in an offer all the way up until closing. She is knowledgeable, caring, and has her clients best interest at heart. We would recommend Israela to anyone looking to buy or sell a home.
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- Ayala Pearl
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Meeting Israela and trust her as our real estate agent was the singular best real estate decision we could have made. She is genuine, caring, extremely knowledgeable and well connected, and deservedly well-respected by clients and other brokers and contractors. She made us aware of properties we never would have found on our own, guided us with confidence and patience, and helped us land in a home that she identified for us for under asking price. We are already recommending her to our family and friends.
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- Jake Kohler
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This review is coming from our hearts. We're a family of 4 (2 young kids). Bari is opening her pediatric dental office in the area and I am a cardiologist working in Center City, we decided to move to the main line from center city. Our future home had to meet many criteria. Lush green area. Beautiful, spacious, close to amazing public schools And parks, area with a sense of community; kids can walk or bike freely, quiet safe streets with great sidewalks. An area that you go to your neighbor's house and just walk-in if the kids want to play. Because of personal events, we were rushed to look for a house. We started looking pretty much at the worst time ever! few houses on the market, and each house had dozens if not more offers. We interviewed and asked opinions of different real estate agents. Most of them, told us from the get-go, that it will be very difficult to find a place, might take time and we might need to compromise. The simple summary that we have learned is this: When you are looking for an excellent real estate agent to help you, it should be someone who is a local, who lives in the area, who knows everything and everyone, who lives and breathes the area. And someone reliable who cares about you. When we met Israela for the first time, we knew that she is the person we were looking for. She was such a genuine, positive, and hopeful person. She told us that its not an easy time, but there are always houses available and that she will help us find an amazing house that will be our home. Our true home, for the kids to grow and have an amazing childhood. From the first time we met her, we recognized how positive she is, but also very practical, realistic, and full of energy ready to be used for her clients. As we started working with Israela, we really recognized that we chose well! She knows the area of the main line like the back of her hand. She knows every little street, every alley. She also knows the advantages and disadvantages of each neighborhood. Israela is one of the most connected people I have ever met. She truly is a pillar of the community and involved in so many activities including Charity. Everyone knows Israela and she knows everyone. this makes her truly recognize the nuances of each neighborhood; Which area has more privacy, which has more of a community sense, what type of a “personality” neighbor it has, proximity to town, traffic situation, quality of schools, the safest streets, etc. Her geographic and thorough knowledge of every street in this area is truly amazing. In fact, I spoke with her husband who is also physician and discussed her intimate knowledge of every little street and he laughed; he told me that she is known for her photographic memory. She really is like a human map of lower Merion. That plus the connections she has, makes her an incredible real estate agent who will help you find your new home. Israela is super smart and intuitive. She really gets people including subtle dynamics between different family members. In a parallel world, Israela would been incredible psychologist… In the same way that we came to learn about the area, she is immediately starting to learn about you! The family dynamics, priorities, what are the children like, etc. As an example in our case, I am a city boy, potentially afraid of suburbia. Bari was raised in a big suburb with lots of space. Israela navigated through this and recognized what would be the best neighborhood to make both of us happy. Israela is so easy to work with, always available for you and puts you at the highest of her priorities. It is important for her to walk with you in the houses. She spent so much time driving us in different areas, showing us houses, talking to us. Once we found the house she showed us her true value as a lawyer and super negotiator. she was able to get us the house we want despite many dozens of offers. She knows the system better than anyone. We moved 4 months ago, biking and walking everywhere, we now recognize what she has done. She really found us our dream house. We cannot imagine anywhere else ON EARTH that would give us what we have here. Our neighborhood is amazing. Our house is perfect for us. We love the park, we love our new friends, the commute, the location of Bari’s new Pediatric dental office, the walking distance to the schools, etc. Everywhere we walk and bike is magic. It is our sweet lovely home. Bottom-line: this is not only work for Israela. She is coming to make new friends, neighbors, include you in her rich community, if you want. We see her as a friend, and we reach out to her for everything. Just last week she helped us find amazing person that helps us with cooking and meal planning. She starts as a realtor, but gradually becomes your neighbor, friend, and someone that you can trust with anything. Thank you, Israela, Yair and Bari
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- YAIRLEV
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Great realtor! Pleasure to work with!
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- Laura F
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Israela was everything we could have hoped for in a realtor. Our first realtor was rather passive, and we found ourselves missing out on opportunities in an extremely competitive real estate market. After meeting Israela at an open house, we enlisted her help instead, and we are so happy that we did. She is extremely knowledgeable about homes in the Main Line region of Pennsylvania and its surrounding areas. Her familiarity with the region, combined with her energy and tenacity, provided us the ability to hear about homes ready to be sold before officially making it to the market. Touring homes with Israela was also an excellent experience. She shared her visions on possible renovations with our young family in mind, and was always candid and brutally honest. Where Israela shined the most was during the actual house-buying process. She moved with incredible swiftness when we decided to put an offer on the house, and gave us appropriate and crucial recommendations on how to proceed. (She had prepared us for all of this when we first met her). She ran the show during the negotiations that followed, and had the sellers throw in some furniture and appliances that we were not expecting! There is no chance that we would have purchased our current home without her help and expertise, and we recommend her without reservation.
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- zuser20190411112039946
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We bought our first home with Israela. This was absolutely one of the biggest - if not, the biggest - decisions we have made in our lives so far, and we couldn’t have imagined going through the process with anyone else. She has an abundance of knowledge and experience in her field of expertise as a realtor. She was a clear advocate for us each step of the way. She knew exactly what we were looking for, and pushed until we got a home, which turned out to be beyond our idea of a dream. What a blessing Israela has been to us! We wouldn’t hesitate for a moment to recommend Israela to our family and friends. Best of luck to all the wonderful homebuyers out there reading this review (though you won’t need it with Israela!!!).
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- zuser20180203185809921
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Israela was outstanding. She is a true professional. She navigated the process with us, explaining each step of the way. Israela is the person you want as an agent and and as a team leader for projects. Like ours.
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- chpark2531
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Anybody buying or selling a home in the area of Bala Cynwyd, Merion & Narberth should absolutely start with Israela Friedman. Her knowledge of this submarket is unparalleled and helped us present our long-time home perfectly for today's buyers. Israela also walked us patiently through every step and relieved the stress of our move with countless time-saving recommendations. Our home immediately sold for considerably more than other realtors proposed and we could not be happier that we chose to list our home with Israela.
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- fjpurcell3
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We highly recommend Israela! This was our second time using Israela, this time to sell our home. Israela was honest, responsive, always available, and goes above and beyond for her clients. She “held our hands” through the entire sale process, from preparing the house, to staging, listing, negotiations, and through to closing. She gives invaluable guidance and takes care of everything from A to Z so that you don’t need to worry about anything during the stressful process of selling and moving. She is extremely knowledgeable about the mainline market, and will make sure everything goes smoothly.
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- Tamar Halpern
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We love working with Israela! I own a mortgage company called Healthy Home Loans and every transaction where we get to partner with Israela is a pleasure. She knows what's needed to get the job done and she acts quickly to do so for her clients and everyone involved.
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- Ellory Gordon
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Israela was at our side from the moment we decided to move to Philly. She always had the best interest of our family and budget in mind. She was at our side from beginning to end. We really feel that we were able to secure this purchase for our family due to her responsiveness and negotiation skills. We constantly recommend her to people in the market for a new home. Anyone using Israela to purchase a new home will be in good hands!
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- weitzfamily123
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Israela "gets it done"!! Many thanks for all your help - from preparing to sell, staging and especially all your efforts to make a sale happen - (house showings, responsiveness, etc.) We couldn't have asked for more in a realtor.
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- MaryEllen Velahos
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I trust Israela like I do my family. Her expertise of real estate, deep connections and knowledge of all that is happening (and is about to happen) in the areas she covers, firm but realtstic negotiation skills, and genuine care for her clients led us to our home (which we bought under asking when few in this market do). Meeting her was the luckiest occurence we could have had and trusting her was easy; we are so happy that she got us to a home that met all of our wants and more!
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- zuser20140701060947768
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From day one we were impressed with Israela's market knowledge and knew she would work hard for us to get the best price for our parents' apartment. She found a buyer and sold the apartment for us in less than two months and also had connections to great movers, as well as a great clean out company that helped us get the apartment ready for closing which was super quick. I would highly recommend Israela to anyone that is looking for a whip smart realtor who will have your best interest in closing the sale. We are thrilled with the outcome and have Israela to thank for that.
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- zuser20150828044131306
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Israela is an excellent realtor. She helped us to find our home in an extremely difficult and competitive market. Israela's experience and in-depth knowledge of the market is top notch. She guided us from start to finish (and even afterwards) knowing when to be assertive and when to take a step back. Highly recommend!
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- zuser20160522183018642
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We recently purchased a home with Israela’s help. She worked very hard to help us find exactly what we were looking for even though the housing market in our area was a challenge! She made the whole process very straightforward and easy to navigate. She was available to us throughout the process, accommodating our schedules for house showings, and really going out of her way to be there for us. We can't recommend Israela enough if you are in the market for a new home! -Malkiel and Shira Nadel
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- malkielnadel
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Israela 'gets it done'!! Many thanks for all your help - from preparing to sell, staging and especially all your efforts to make a sale happen - (house showings, responsiveness, etc.) We couldn't have asked for more in a realtor.
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- MaryEllen Velahos
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Israela was a pleasure to work with.She is very knowledgeable about the market and has very good listening skills.She gets the deal done and makes it easy for you to!
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- Patricia M
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Rarely will you find someone more dedicated to their job or their clients. It was an absolute pleasure having Israela as our agent. Israela is prepared to find you the right property even if it takes time and will ensure you get the best price possible. If you are in the market to buy or sell a house, Israela is definitely the agent to go with.
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- tzviboord
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